For advertisers

Buy verified inventory in real time.

Launch campaigns on MS ADS Network’s self-serve DSP and bid only on impressions that match your audience segments.

Join Our Network Open the DSP
Buyer essentials

Built for transparent buying.

Self-serve
DSP
dsp.msadsnetwork.com
6+
Ad formats
Banner, native, video, interstitial, sticky, AI
2.5 / 2.6
OpenRTB
IAB-standard auctions
ads.txt
+ sellers.json
Traceable supply paths

Figures as published on msadsnetwork.com (Oct 2026). No third-party logos or invented volume metrics.

How it works

See the money flow — both sides of the market.

Advertiser path

How your budget buys reach

Launch on the self-serve DSP and bid only where your audience is.

  1. 01
    CampaignSet budget, format, geo and segments
  2. 02
    Bid requestMatching OpenRTB requests reach your campaign
  3. 03
    Auction winYour bid clears on eligible inventory
  4. 04
    Ad servedCreative renders in banner, native, video or AI units
  5. 05
    ReportSpend, impressions and status in one view

Conceptual diagram — illustrative, not live data

Segment targeting

Bid only on requests that match your chosen segments and geographies.

Fraud-checked supply

Traffic validation on the supply side reduces wasted spend.

Every key format

Run banner, native, video and AI/chat-native placements from one account.

Real-time bidding

OpenRTB auctions price each impression on its own merit.

Transparent supply

ads.txt and sellers.json let you verify where your ads run.

Campaign reporting

Track spend, impressions and status in a clean campaign view.

Inside the auction

One impression, one competitive auction.

Every ad slot is sold in real time. Here is the sequence that happens in the moment a page loads.

  1. Step 1Impression available

    A page loads and the ad slot signals the SSP with context such as size, format and floor.

  2. Step 2Bid requests sent

    The SSP sends OpenRTB 2.5/2.6 bid requests to eligible demand.

  3. Step 3Bids returned

    Demand partners respond with a price and creative for the impression.

  4. Step 4Auction resolved

    The highest eligible bid wins, respecting your floors and quality rules.

  5. Step 5Served & verified

    The creative renders, the impression is checked, and it is logged for reporting.

Illustrative sequence — actual timing varies by page, device and demand; no latency figures are claimed.

Advertiser FAQ

Is the DSP self-serve?

Yes. MS ADS Network offers a self-serve DSP at dsp.msadsnetwork.com where advertisers create campaigns, set budgets and choose targeting.

What targeting is available?

Campaigns can use audience segments, geography and format selection; bids are placed only on matching requests.

Put your budget where real audiences are.

Join MS ADS Network and start your first campaign.

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